price.ru launches Boomerang
The first among Russian price-comparing services, the Boomerang cash-back project will pay back buyers a share of the price paid for items bought online, in addition to other bonuses and discounts from shops
The price and product comparison service price.ru, in collaboration with the biggest online retailers in Russia, has launched the 'Boomerang' project, allowing online shoppers to make ordinary purchases beneficial. With the help of the cash-back service shoppers can make a saving on price.ru and apply it on the majority of ru-net sites - retailers partnered with Boomerang.
What is cash-back?
Cash-back is a partial return of money spent when shopping online. If translated directly from English, it means 'money back'. This means the user will get back some of the money spent on shopping - from 2-20% of the item’s value (depending on the online retailer’s terms).
To save up and spend along with Boomerang, the shopper picks an item marked Boomerang on price.ru, goes to the chosen shop, places an order and pays. When the item is received, part of the sum spent is returned and activated in the user’s personal account. When a certain amount of money is collected, the shopper converts it into a certificate of the chosen shop to put towards their next purchase. Price.ru users will also appreciate that Boomerang money is allocated separately from other discounts, bonuses and loyalty programmes offered by the shops themselves.
The Boomerang service is linked with the internet shops player.ru, Adamas, 220 Volts, Konik, All tools, Black Star Wear, AllTime, GudiniMarket, cholodilnik.ru, Shopping Live, Yarkiy Fotomarket and others.
The Boomerang service is an IT product of Rambler&Co. The Rambler ID service for user registration and Rambler/Top-100 counter are integrated into the programme.
Elena Sukhovey, managing director of price.ru service:
"Price.ru is developing services for online shopping, to grant users maximum profit from buying online. In July the promo-code section appeared on the site, and now we’re launching the cash-back service Boomerang. Now on price.ru you can choose an item based not only on price and qualities, but also on the available amount of cash-back, to save up extra. Our service is useful to both users and shops. Thanks to Boomerang the programme’s participating shops increase their conversion, volume of orders and database of loyal clients."
Rafael Abramyan, executive director at Rambler&Co:
"Rambler&Co continues to develop modern user services, including those connected to internet sales. We can observe a new wave of interest in online shopping in Russia. In the first half of the year alone sales volume on the ru-net grew to 405 billion rubles. People shop online because, in the first place, they want to save. The new cash-back service Boomerang offers an opportunity not just to spend but also to gain when purchasing - in addition to any other discounts and bonuses."
price.ru (OOO Price Express)
Price and product comparison service price.ru is a navigator around beneficial purchases on the ru-net. Twenty million items, 6000 active shops, over 5000 promo-codes, exclusive discounts, the 'Boomerang' integrated cash-back programme - users of price.ru buy the same items for less! Estimate product quality based on item descriptions and reviews, find a reliable shop based on ratings and save money and valuable time. Since 1997, millions of customers rely on price.ru.