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  • Rambler&Co 24 10 2016

    Parenting website Letidor introduces new design

    "Work on the upgrade took two months. The goal was to create a modern, light and pleasant design. New sections and formats were added to the site. To the Expert opinion section full columns were added written by doctors, psychologists, teachers and other specialists," says Sergey Yakovlev, Deputy to the Executive Director in media at Rambler&Co.

    The Rambler/commentary platform embedded on Letidor enables parents to quickly and easily leave their opinions under the columns and articles.

    Age categories changed on the new timeline, and the rubricator reflects subjects relevant for parents. New rubrics appeared: Stars and children, Kids horoscope and Purchases.

    In the Letidor’s columnists section, famous parents share their opinions and experience, and also reflect on the subject of motherhood, fatherhood, upbringing and child psychology. Regular columns will take place here, written by star parents as well as by mums and dads who deserve the title of blogger in social media.

    Personal experience of parents, ironic stories about maternal working days and useful advice from readers can be found in the section Mums on the important things. It is exactly this format that enables one side to speak out and other to read and understand that they are not alone - something very important for mums.

    "With the new design the website became closer and clearer to its readers, and along with the special opinion of columnists, personal experience of mums and expert articles it began to gain greater attention and trust. We’re sure that with old readers our friendship will only get tighter, whilst for new readers we will become a best friend and assistant in parenting subjects!" says Kseniya Krasnova, editor-in-chief at Letidor.

    About Letidor

    An online project for modern and brainy parents with an active life.

    Information about all aspects of life with children - education and upbringing, psychology and health, style and leisure, legal and critical social matters.

    The website hosts useful articles and services which help parents quickly find answers to their questions and expert advice on the concerning subject.

    Recommendations come from leading paediatricians, psychologists, teachers and lawyers, along with the experiences of other parents united by the project.


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