Meet the new passion.ru
Passion.ru, one of the first women’s sites on the ru-net, today introduced its upgraded design. Apart from visual changes, the content of the traditional rubrics was also changed.
For example, the Fashion section will have personal wardrobes of famous stylists and fashion bloggers, and readers will be able to take part in making a weekly Look in the section Fashion quiz.
For devotees of horoscopes, a service offering wise advice for the day has been added - Biscuits with predictions.
"We greatly focus on the rubric Experts. Doctors, psychologists, dieticians, fitness coaches, stylists and other specialists will not only act as commentators in editorial articles, but will unravel vital and interesting subjects in their own analytical columns in a special section. Meanwhile the section will soon be a full service and readers will be able to ask experts their questions directly online," says Sergey Yakovlev, Deputy to the Executive Director in media at Rambler&Co.
Preparation of the Beauty section will not solely be the task of the site’s editorial staff - employees of other Rambler&Co projects will also be involved. In this section journalists plan to publish quality reviews of products and practices used by them personally - no prejudice, only personal opinion and photographs.
The renewed newswire will enable users to follow top-notch looks on red carpets all over the world and recent events from the lives of Russian and foreign celebrities.
The Food section has become even more appetising; there are collections of recipes and life-hacks - everything a good housewife needs to know. For those who want to learn to cook, there are step -by-step workshops, and for experienced cooks there are recipes from top restaurant chefs.
In the Video section fans’ questions will be answered by their idols live during the stream of Passion Live. Another video format is also in development - video blogs, where celebrities and well-known specialists will be talking about fashion, beauty, the culinary arts, and sharing the secrets of their success.
"Passion.ru is a website for the successful woman. She has a family, a career, she has achieved a lot, but doesn’t want to stop there. It is important for our female reader to increase her quality of life and surround her family with love and support. We’re just trying to give her a helping hand with it," says Nataliya Makarenko, editor-in-chief at Passion.ru.